Here at TAD, innovation is at the heart of everything we do. Founded by Michelle Nguyen, a professional lash artist since 2006, TAD was born out of her love for lashes and her personal need for a solution. After developing an allergy to traditional lash extension adhesives, Michelle turned to DIY lash options but couldn't stop thinking about how she could improve the lashes she was wearing. This challenge drove her to create something entirely new—lashes that meet her high standards for quality, comfort, and longevity.
Our guiding principle here at TAD Beauty is to use cutting-edge technology to craft beauty products that are truly second to none. By combining our expertise with innovative manufacturing processes, we break away from industry norms. TAD lashes are not only different; they are the future of DIY lashes. Here are the four biggest reasons why:
TAD Lashes are 3D Printed!
Yes, you read that correctly—TAD lashes are 3D printed, marking a first in the beauty industry.
What is 3D printing?
3D printing is the process of creating three-dimensional objects by layering material based on a digital model. Unlike traditional manufacturing methods that cut or mold material into shape, 3D printing allows us to build from the ground up, layer by layer. This method offers unparalleled design flexibility and customization, making it ideal for producing innovative, high-quality lash segments.
Why is TAD’s 3D Printing Unique?
At TAD, we’ve harnessed 3D printing technology specifically for the beauty industry. This allows us to create intricate, never-before-seen lash designs that are impossible with traditional methods. The flexibility and precision of 3D printing enable us to innovate faster, respond to trends, and push boundaries in lash design.
Why isn’t anyone else 3D printing lashes?
This is where TAD truly stands out. Our partnership with OPT Cosmetics, and their proprietary technology, combined with years of research and development, makes our 3D printing process exclusive to us. It’s not just the tech but our deep understanding of cosmetics that ensures we deliver an unmatched product. Competitors simply can’t replicate what we’ve achieved, which is why our lashes are a true innovation in the market.
Wrapping Technology with TAD Microstructure
The base of each TAD lash segment features a meticulously crafted microstructure designed to improve both the application process and wear time. This comb-like structure, unique to TAD lashes, is engineered to "hug" your natural lashes for a secure and comfortable fit.
The microstructure stands at a 90-degree angle from the base of the lash segment, allowing it to wrap around your natural lashes at multiple contact points. This wrapping technology ensures better retention and wearability, making TAD lashes the most comfortable lashes you’ll ever wear.
Many DIY lashes cause discomfort due to separation from the natural lashes, leading to poking and irritation. With TAD’s 3D-printed microstructure and Memory Flex Technology, our lashes not only stay in place but feel incredibly soft, preventing any discomfort or damage during wear.
3D Flex Technology: The Material That Sets Us Apart
TAD lashes aren’t just about design—they’re about resilience. Our 3D Flex Technology is a game-changer. TAD lashes are made from a proprietary formula that took over 100 iterations to perfect. The result is a material that is flexible, soft, and incredibly durable.
Thanks to 3D printing and the compound used, TAD lashes will never lose their curl or shape. Designed to respond to body temperature, the lashes maintain their form even after being flattened by a book or a pillow. Whether you're a side sleeper or accidentally press your lashes during the day, they will always bounce back into shape. This ensures a flawless, consistent look from the moment you apply them until you’re ready to remove them.
The combination of softness, flexibility, and durability makes TAD lashes unlike any other DIY lash product available. They’re beyond comfortable and designed to last, all while maintaining their perfect curl.
Our Lashes are Made in the USA
The American Dream is made in the USA. At TAD, we are proud to say our lashes are made in the USA. From our lashes to our adhesive, sealant, cleanser, and prep pads, all of our products are manufactured locally. This commitment to domestic production allows us to maintain rigorous quality control and ensures that we can visit our manufacturers regularly for hands-on oversight.
By keeping our production in the USA, we’re also supporting American jobs and contributing to the local economy, all while delivering a high-quality product that meets our strict standards. For TAD, the American Dream is alive and well in the beauty industry, and we are proud to be a part of it.
TAD lashes are redefining the DIY lash market through cutting-edge 3D printing technology, innovative materials, and unparalleled comfort. Our commitment to quality and innovation is what makes TAD lashes truly different and superior to anything else on the market. Experience the future of lashes today with TAD.