TAD Beauty Is Now Available on Ulta.com

TAD Beauty Is Now Available on Ulta.com

We’re proud to share a major milestone in our journey: TAD Beauty is now available on Ulta.com. From day one, our mission has been to create lashes that combine innovation,...
Caitlin McAninch
Tagged: PR
Memory Flex Technology: Why Your Lashes Should Bounce Back

Memory Flex Technology: Why Your Lashes Should Bounce Back

If you’ve ever woken up with bent, twisted, or misshapen lashes, you already know one of the biggest frustrations of lashes: they don’t always hold their shape. If you’ve ever...
Caitlin McAninch
Tagged: About TAD
Staged Lashes vs Strip Lashes

Staged Lashes vs Strip Lashes

If you’ve ever stood in front of the mirror deciding between staged lashes vs strip lashes, you’re already doing something powerful. You’re choosing what works best for you. And as...
Caitlin McAninch
Meet Icon: The Ultimate Statement Lash

Meet Icon: The Ultimate Statement Lash

Some lashes enhance.Some lashes define.But some lashes transform your entire presence. Meet Icon, the boldest, most dramatic lash in TAD Beauty’s Bare Lash Collection. With icon, we set out to...
Caitlin McAninch
Spring Lash Cleaning: How to Reset Your Lash Routine

Spring Lash Cleaning: How to Reset Your Lash Routine

Spring is the season of fresh starts. We declutter our closets, reset our routines, and let go of what no longer serves us. Your lash routine deserves the same attention....
Caitlin McAninch
Tagged: DIY Lashes
Mink Lashes vs Strip Lashes

Mink Lashes vs Strip Lashes

One of the things that surprises me most about working in the lash industry is the number of people who still think Mink Lashes are a thing. Just the other...
Caitlin McAninch
Best Lash Clusters for Beginners: What’s the Most Foolproof Style?

Best Lash Clusters for Beginners: What’s the Most Foolproof Style?

If you’ve been searching for the best lash clusters for beginners, you’re in exactly the right place. Starting your DIY lash journey should feel exciting, empowering, and completely achievable. At...
Caitlin McAninch
Tagged: DIY Lashes
Can You Use Bond and Seal on Strip Lashes?

Can You Use Bond and Seal on Strip Lashes?

If you’ve ever wondered, can you use bond and seal on strip lashes, you’re asking exactly the right question. Because when it comes to lash comfort, safety, and performance, using...
Caitlin McAninch
Can You Sleep With Strip Lashes On?

Can You Sleep With Strip Lashes On?

You’ve had a long day. Your glam still looks good. Your strip lashes are sitting perfectly. And you’re wondering: can you sleep with strip lashes on? It’s one of the...
Caitlin McAninch
Meet Aura: The Feathered Wispy Set

Meet Aura: The Feathered Wispy Set

Some lashes add volume. Some lashes add length. But the right lashes transform your entire eye shape. Meet Aura, the Feathered Wispy Set from TAD Beauty’s Bare Lash Collection. Designed...
Caitlin McAninch
Can You Put Strip Lashes Underneath Natural Lashes?

Can You Put Strip Lashes Underneath Natural Lashes?

Can you put strip lashes underneath natural lashes? The answer is yes, but only when the strip lashes are designed for it. This is one of the biggest shifts in...
Caitlin McAninch
How to Make Strip Lashes At Home | DIY Strip Lashes

How to Make Strip Lashes At Home | DIY Strip Lashes

If you’ve ever looked at your favorite strip lashes and thought, “I could make these myself,” you’re not alone. Learning how to make strip lashes at home has become a...
Caitlin McAninch