TL;DR: Lash artists across the U.S. and Canada are using TAD as an in-salon service to reach new clients, serve allergy-prone or non-committal customers, and boost revenue, without cannibalizing their lash extension business.
By offering quick, lightweight, and comfortable lash applications using TAD’s extended wear technology, artists are tapping into a previously underserved market and finding that clients love the comfort, speed, and flexibility. This case study shares direct feedback from professionals who say TAD is a must-have addition to any lash menu.
Overview
Lash artists across North America are increasingly diversifying their service menus to meet the needs of clients who want beautiful lashes, without the commitment, sensitivity, or time investment of traditional lash extensions. This case study highlights real-world feedback from experienced lash artists who have added TAD lashes as an in-salon service, revealing how this offering helps them reach new clients, serve previously underserved audiences, and create additional revenue opportunities without disrupting their existing extension business.
The Challenge: Serving Clients Who Can’t or Won’t Get Extensions
Across salons, artists reported a common challenge:
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Clients with adhesive sensitivities or allergies
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Clients hesitant to commit to fills every 2 to 3 weeks
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Clients seeking lashes only for events, weddings, vacations, or special occasions
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Clients who dislike strip/DIY lashes but still want a polished look
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Budget-conscious or time-constrained clients
Many artists noted that these clients either declined lash services altogether or were left without a viable alternative.
“I’ve had a lot of past clients with glue sensitivity or allergies… and I also wanted something for clients who weren’t ready to fully commit to lash extensions.”
— Lash Artist, Maine
The Solution: Adding TAD as a Service
Artists began offering TAD as an in-salon application service, often positioned as:
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A lightweight, temporary alternative to extensions
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A quick service option with high-impact results
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A solution for sensitive or first-time lash clients
Most artists started offering TAD within the last 2-6 months, with many adopting it almost immediately after discovering the product or personally wearing it themselves.
Key reasons artists chose to add TAD:
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Comfort and technology
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Speed of application
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Ability to serve a broader client base
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Event-focused demand (weddings, travel, performances)
Service Model & Efficiency
Appointment Time
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Most TAD services take 15-30 minutes
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Some extend to 30-45 minutes depending on customization
Pricing
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Application-only services ranged from $40-$50
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Services including lashes ranged from $65-$80
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Several artists offer application free or discounted when clients purchase a kit
This positions TAD as a high-efficiency, high-value service that fits easily into a busy salon schedule.
Client Response: Comfort, Look & Ease
Artists consistently reported overwhelmingly positive client feedback.
Clients describe TAD lashes as:
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“Super comfortable”
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“Lightweight”
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“Can’t even feel them”
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“Looks just like extensions”
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“Doesn’t poke or irritate my eyes”
One recurring theme: clients forget they’re wearing them.
“Once they wear them for about a day, they don’t even feel them anymore.”
— Lash Artist, Maine
Another standout benefit was comfort during application, especially for sensitive clients:
“They love how the glue doesn’t burn their eyes. I apply them with eyes open.”
— Lash Artist, Oklahoma
Business Impact: New Clients Without Cannibalization
New Client Acquisition
Most artists reported gaining new clients after offering TAD, specifically:
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Clients who had never worn lashes before
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Clients who could not wear extensions
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Event-only clients
Importantly, artists emphasized that TAD does not replace or threaten extension services.
“It’s not going to take away from your current lash extension clients. You market them entirely different.”
— Lash Artist, Oklahoma
Some artists even found TAD served as a gateway service, converting hesitant clients into future extension clients.
Reaching an Untapped Market
Artists overwhelmingly agreed that offering TAD helped them reach clients who previously couldn’t get extensions.
Key client segments unlocked:
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Adhesive-sensitive clients
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First-time lash clients
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Temporary or event-based clients
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Clients seeking affordability and speed
“Clients who were unable to get lashes before have been able to get them recently.”
— Lash Artist, Pennsylvania
Retail Opportunity & Client Convenience
Many artists also retail TAD products, including:
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Lash kits
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Lash boxes
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Bond, seal, remover, cleanser, and prep pads
Clients responded positively to being able to:
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Purchase locally
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Remove and reapply at home
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Extend wear between salon visits
“They love having the option to remove at home or reapply without waiting to come in.”
— Lash Artist, Washington
Even artists not yet retailing reported client demand and strong interest in purchasing kits after their service.
Artist Takeaways
When asked what they love most about offering TAD, artists highlighted:
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Speed of service
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Comfort and wearability
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Ability to serve sensitive clients
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Expanded clientele
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Flexibility in service offerings
Their advice to other lash artists was nearly unanimous:
“DO IT.”
“Must-have additional service.”
“There’s no real loss—only opportunity.”
One artist summarized it best:
“Even if your extension clients decide to switch, they’re still your clients. That’s client retention.”
Conclusion: A Smart Addition, Not a Replacement
This case study shows that offering TAD as a service allows lash artists to:
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Diversify their service menu
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Reach new and underserved clients
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Increase efficiency and flexibility
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Create retail and add-on opportunities
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Maintain (or even strengthen) client retention
TAD isn’t replacing lash extensions, it’s expanding what’s possible for artists and their clients.