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If you’re stepping into the world of DIY lashes, one of the first questions you’ll probably ask is: how many cluster lashes per eye do you actually need? The answer...

When you commit to elevated beauty, you commit to care. At TAD Beauty, we believe every step of your routine should empower you, especially when it comes to maintaining your...

You’ve invested in your lashes, and now it’s time to protect that investment. Knowing how to clean lash extensions at home isn’t just a nice-to-have, it’s essential for maintaining a...

We’re proud to share a major milestone in our journey: TAD Beauty is now available on Ulta.com. From day one, our mission has been to create lashes that combine innovation,...

If you’ve ever woken up with bent, twisted, or misshapen lashes, you already know one of the biggest frustrations of lashes: they don’t always hold their shape. If you’ve ever...

If you’ve ever stood in front of the mirror deciding between staged lashes vs strip lashes, you’re already doing something powerful. You’re choosing what works best for you. And as...

Some lashes enhance.Some lashes define.But some lashes transform your entire presence. Meet Icon, the boldest, most dramatic lash in TAD Beauty’s Bare Lash Collection. With icon, we set out to...

Spring is the season of fresh starts. We declutter our closets, reset our routines, and let go of what no longer serves us. Your lash routine deserves the same attention....

One of the things that surprises me most about working in the lash industry is the number of people who still think Mink Lashes are a thing. Just the other...

If you’ve been searching for the best lash clusters for beginners, you’re in exactly the right place. Starting your DIY lash journey should feel exciting, empowering, and completely achievable. At...

If you’ve ever wondered, can you use bond and seal on strip lashes, you’re asking exactly the right question. Because when it comes to lash comfort, safety, and performance, using...

You’ve had a long day. Your glam still looks good. Your strip lashes are sitting perfectly. And you’re wondering: can you sleep with strip lashes on? It’s one of the...